DIGITAL MARKETING MODULE

 The most important component in digital marketing:

                                          

1.      Search Engine Marketing: 

Search engine marketing is the process of gaining website traffic by purchasing ads on search engines. It content Google AdWords, Bing Ads, Yahoo Search Ads.

                                    

2.      Social Media Marketing:

Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media network are :

Facebook,         

Instagram,                             Youtube,

Twitter,                               Linkedin, Pinterest,

           

3.      Search Engine Optimization :

SEO stands for Search Engine Optimization, it is the process of getting traffic from the “free organic”, editorial or a natural search result on search engines.

There are 3 different types of SEO technique:

White Hat SEO

Black Hat SEO

Grey Hat SEO.

                                       

4.      Content Marketing:

Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience to drive profitable action.

Benefit for the enterprise that uses content marketing:

Increased sales

Better customer who have more loyalty

Cast saving.

              

5.      Email marketing :

·        Email marketing basically the use of email to promote products and services. But a better email marketing definition is the use of Email to develop a relationship with potential customers or clients.

·        94% of internet users use email, while only 61% use social media

                             

6.      Web Analytics:

·        Web analytics is the process of analyzing the behavior of visitors to a website.

·        Enable business to attract more visitors.

·        There are at least two categories of web analytics: offside web analytics and onside web analytics

                             

7.      Conversion rate optimization (CRO)

·        This is one of the most imps. Topic in digital marketing

Conclusion: All modules are basically common to use in digital marketing to find target customers. The role of all modules makes reach easily and effetely for the website to improve ranking.